According to Alex Riley here on the BBC, that is apparently what’s happening. Increasingly apathetic to politics – unless that’s tied to climate change – increasingly looking for meaning, it seems our post modern nihilist youth are getting all religious about tech. And the brands that are at the forefront here are well aware of the fervour they can create – just watch that video. The cult of Jobs is in full effect, and the techreligious, if you will, are there for all to see. In fact, you probably know one. Or two. Or are one yourself?
In work, signs of our tech addiction are all around us. The always good HR technologist Steve Boese just summarised the numbers and symptoms – checking email at 3 am I’m guilty of myself – here.
Which begs the question: If we are addicted to tech - if we are addicted to connectivity – how does HR and lesser i-spotted brands like yours and mine tap into this hysteria?
Not just in terms of networking, collaboration and recruitment apps. There’s something bigger going on here. Whether it’s good or bad. How does the day job and brands like ours fit into a religious movement? How do you - assuming you want to - get your staff as motivated as Apple's, and your customers as slavishly deliriously fanatical?