Do you adore Apple? Are you an Amazon acolyte? Do you worship at the feet of Wired? Are the gospels according to Google? Would you be surprised to find a brain scan showed the same part of your brain lighting up like a Christmas tree when you’re shown a snow white iPad that lights up like a burning bush when a religious fanatic is shown the Holy Grail?

‘One of the most critical issues facing investors and corporate stakeholders is the challenge of ensuring the relevance, timeliness, reliability, consistency and comparability of information and its impact on the ability to truly measure the value of an enterprise in the New Economy.’

So begins Ryan Offutt's Crystalline that goes on to explore in some depth the theoretical underpinnings of human capital management, as well as current and future challenges in this emerging area. Newly published on HubCap Digital, you can access the full works (and download for free) by clicking here.

Ryan's Crystalline marks the second in a new series of thought pieces written by the Human Potential Accounting (HPA) Business Intelligence team and selected guest writers. The expertly crafted documents are designed to keep you abreast of the latest thinking in human capital and sample the quality of our research output. As well as our own publishing schedule, HPA also invites organisations to commission their own bespoke Crystalline for targeted business intelligence - learn more about our services here.

About the Author
Ryan Offutt is currently studying towards an MSc in Occupational Psychology at Sheffield University. Before making a career change to occupational psychology, Ryan worked as a professional editor and writer for AGCAS, producing online and print content for the Prospects graduate careers site (www.prospects.ac.uk). He has a BA (2002) from the University of Maryland (USA) and an MA (2004) in English Literature from Sheffield University, and has also worked as a graduate tax consultant at PriceWaterhouse Coopers LLP. You can reach him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

HubCap Digital is delighted to welcome a new colleague, Ann Graham, who will be playing a pivotal role in the preparation and publication of our ebook, the Handbook of Human Capital 2011.

Ann is the former deputy editor of strategy+business published by Booz & Co. Her most recent article in strategy+business, "Too Good to Fail," is about  the Tata Group. She has written on all facets of management as an international economist, journalist, editor and ghostwriter for organisations that provide business research and publications for executives of multinational corporations. Ann has also held senior editorial positions with The Economist Group and Gartner, Inc.  She is the co-author with John Nash and Larry Rosenberger of The Deciding Factor: How Analytics Makes Every Decision a Winner (Jossey-Bass, March 2009).

A special edition of the Handbook of Human Capital 2011 will be launched this October. For further details, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

You will see some changes next time you go to the HubCap Business Network!